case studies
At [re]communications we have experience across a broad spectrum of marketing and communications projects.
Our aim is always to help grow a business through effective marketing & communications that are clear and easy to understand by customers, suppliers, employees and other stakeholders.
This section of the website highlights some of the projects we have been involved in and how they have delivered.
If you have any questions on these projects or would like to learn how we could develop a suuportive marketing approach for your business, please contact us today.
[re]brand - global identity
Essentra Packaging is a leading global manufacturer of packaging, brand protection & security solutions, for consumer, healthcare & ID products. Based in 7 UK locations and with operations in Brazil, France, Germany, India, Indonesia, Italy, USA and 3 sales offices in Singapore and China.
As part of Essentra plc, all operating businesses were required to rebrand to their new Essentra identity for the October launch deadline.
project brief
- To direct & implement a multi-site global rebrand of Essentra Packaging across Payne, Payne Security & Contego businesses meeting Essentra plc brand launch deadline
key activities
- Define project plan and ensure clarity amongst key stakeholders
- Communicate key tasks to project team and suppliers
- Ensure customer awareness and understanding
- Implement branding project across media and all communications channels
[re]sult
All sites went live on 12th October meeting the Essentra plc objectives and successfully launching Essentra Packaging, which is now recognised as a leading provider of packaging products.
[re]focus - market positioning
The growth of the business through its product development and acquisition strategy required a new approach to its marketing communications with a focus on the value of all its packaging products to both customers and consumers.
project brief
- To create a new approach to marketing communications that set out the value of the products rather than the products themselves
- To build awareness, media coverage and ultimately greater understanding of the broader product range to differentiate from the competition
key activities
- Brief creative agencies and define approach to be agreed and implemented across the business
- Create relevant marketing tools and sales support materials
- Launch internally and externally across sites and teams
- Ensure customer awareness and understanding
[re]sult
Packaging Resolved sales tools included video animations, presentations & new samples
Worked with design & PR agencies to deliver the message of ‘Packaging Resolved’, which launched at the European Packaging Summit and gained coverage on BBC Radio 4 & 5 Live and ultimately a nomination and a Highly Commended award for the UK’s 2013 Packaging Company of the Year.
Created a set of new sales tools and presentations for the sales team to deliver the message of the product value – focusing on Open, Close, Inform and Protect. Using key facts and research to support the value positioning and gain credence for the Packaging Resolved message.
Increased effectiveness of web, social media and e-marketing with CMS controlled websites presenting a focused professional image and improving website visits and lead generation for the business.
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